The Outstater

March 13, 2026

Justice for the Tattoo-less

“Feminism liberated women from the natural dignity of their sex and turned them into inferior men.” — Francis Parker Yockey

IF YOU ARE TRYING to catch up with the times, you may be having trouble determining when it is proper to discriminate.

Indeed, you may have assumed that we had eliminated discrimination entirely. My assistant, Grok, counts more than a dozen laws at the federal level outlawing discrimination beginning in 1964 with Title VII of the Civil Rights Act. That does not include the thousands of states and cities that have their own anti-discrimination statutes and ordinances.

The moral thrust of these laws was that it was wrong to deny someone a service, employment or opportunity solely because of a superficial attribute such as skin color.

Most of us stand by that, while realizing “discriminated” now can include almost any imaginable human condition, superficial or not. You nonetheless will be surprised to learn that your corner Chipotles will not honor a sizable discount because you don’t have a tattoo. Yes, you read that correctly. The manager will show you the terms and conditions, to wit:

The BUY-ONE-GET-ONE (BOGO) promotion is limited to five free menu items per check and is subject to availability. Each free item requires purchase of a full-priced entrée item of equal or greater value; there must be one tattoo-wearing customer for each free item. Tattoo can mean real, temporary, drawn-on, or another creative iteration invoking tattoos, as determined at the sole discretion of restaurant staff. Valid only on Friday, March 13, 2026, from 3:00-4:00PM local time. Redeemable in-restaurant only, at participating U.S. and Canada Chipotle locations; not valid for catering, mobile, online or delivery orders. Kids’ meals do not count as an entrée purchase. Purchased entrées are eligible for Chipotle Rewards points; the promotion may not otherwise be combined with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited. Chipotle reserves the right to modify or terminate this offer at any time without notice.

Now, you may have nothing against tattoos. You may have had friends in the Navy who wore them (mostly anchors, combat stations and scantily clad women.) You just never felt the need to acquire one yourself. But here is the question: Should that decision, independent of the content of your character, subject you to discriminatory action?

Of course it should, or at least according to our current set of mores, that is, the strict, morally binding social norms that reflect our culture’s core values, determining right from wrong. Your loss at Chipotles is insignificant compared with the sanctions, ostracization and legal punishment meted out to fully half the upcoming generation, e.g., young, straight, white males, tattooed or not.

A friend has resigned himself to the reality that his son, a strong handsome fellow, despite graduating from a top college with good grades in a STEM field, will not be in the first or even second tier of candidates for the best corporate jobs. Another friend’s son missed the cut at a municipal police academy despite finishing first in both the physical and intelligence exams. He attributes that to a forthright statement of Christian faith on his application. 

The rational for all of this, as best as it can be understood, went beyond mere social justice. Those who had previously been discriminated, or so woke logic goes, represented an untapped pool of talent and energy — the promise, in other words, of increased productivity and profit. Thus, the most discriminated against, the intersectionally oppressed such as recently immigrated, overweight, poor, black, single mothers, were especially prized, followed by mean-looking marriage-averse women of all shades, sizes and origins.

I haven’t seen data on any of that but as a business plan it would seem to stress the bottom line, similar to putting forward a transgender spokesperson in hopes of attracting a previously ignored niche of oddball Budweiser drinkers or of allowing transvestites access to the changing rooms at Target.

Did you know that a half-sleeve tattoo can cost $5,000 today? I’m looking for a more competitive bid. The times demand it. — tcl

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